Why Businesses Need SEO for their Online Communications

Effective search engine optimization to drive consumers to the website

The goal is to generate increased targeted web traffic and increased lead generation. How? By integrating long tail keyword combinations into the text, analysis of the effectiveness of on-page optimization, and optimization of page content, meta tags, headline tags, and alt tags.

But there is more, such as internal and external linking, submission of your site to Google and Bing, SSL certificates, and local listings submission.

So if you’re reading this and you don’t have the time or the desire to further market your business online, and to monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance, you should consult with a specialist like the J Howard Company.

The typical small business owner profile

I have a small business and I want to update my Web site.

I want it to be “responsive” so it looks great on any mobile device.

I want it to be easy to navigate and provide a good experience for the user.

I need to be able to add content and images easily.

I want to make sure it’s secure and can’t easily be hacked because I sell things online.

I don’t want to spend a fortune.

I want it in a timely manner, say three months.

I don’t want to have to update it often just because the software used to make the website is outdated.

(It’s a good idea to copy this list and to refine it for your own use because it serves the purpose of your agreement for using someone to complete what you can’t or don’t want to attempt. As long as everyone involved is aware of what is expected of them, there should not be much of a problem.)

If you are like most businesses you want to be found on the Internet because you believe you are then more legitimate (just like your competitors). You may be aware of other businesses’ successes and you also want to get your piece of the online-buying market.

You may have consulted with an ad agency (they often outsource this and other services)and decided the price was too high—you don’t need a full-service agency just to have a Web site.

You don’t know about design or programming (that’s not your business or career choice) and you have seen advertisements on television, or researched creating your own Web site by using a template or a free software program.

You really don’t like what you see from most of the do-it-yourself template results so you look for Web site designers to give you a cost estimate, and there are thousands to choose from. The very best examples are not surprisingly the most expensive.

You do more research and find that so-and-so company had their Web site created by someone using a WordPress program, and you are told that it is easy to use and inexpensive to get on a Web hosting service like GoDaddy. You take the plunge.

Very soon you discover that the most recent program you have is now out of date and because of hacking and security concerns you need to update your version of WordPress.

You also discover that your attempts at using the updated software require more experience than you have or care to be involved with, and so you contact one of the designers you found online who knows how to use WordPress.

Like any professional, the designer wants to be paid for their time and after you both agree to what is expected and the cost, you are told it may take three to four months to complete the site and have it live on the Internet. Four or five months later you have a site.

You want to update data and information and also add some images and content to your new site. Your designer assures you that this is all possible with all the plugins and so forth built into your site. When you try it yourself, you are overwhelmed by the all the options and power you have available. Many designers are still learning about tools like WordPress, so it pays to get some kind of guarantee from whomever you decide to use (see the list above).

Because you are not experienced you have to rely on a designer to do the work for you until you become experienced yourself at making the alterations to your site as you want (with your CMS, or Content Management System). You pay the price for their experience and hope that there are no problems.

But there usually are.

Many times it is a problem in the code for one of the many plugins your site uses. Or there is a compatibility issue. Or, you don’t understand the logic of how to use the tools resulting in incorrect operation or display. Whatever the problem is, you need to get that corrected. That may mean a developer (one who knows programming code inside out) will be required if your designer isn’t a developer, too.

Now you may be sorry for choosing that low-cost overseas Web site design company because they are unavailable to help you. Many times they go out of business or just no longer take your calls. Maybe what they did was wrong and you now must use someone that has to correct whatever they did wrong.

Finding a good developer is not as easy as finding a good designer. This is why I use a designer and a developer. The designer can make a slick looking site. The developer can ensure it all works properly. Finding a person who is both is even rarer. Most developers tell you that they lose money designing Web sites so they don’t do it anymore.

So, six months or more after you started to get the new site up and operational you have a decent Web site. You have spent about twice the amount you expected and it took twice as long to get it completed. You still need to learn some of the WordPress design functions and your developer should be able to help you with step-by-step instructions.

The point is that if you have little or no experience in Web site design, you are better off having a local source or at least someone in the same country to perform the tasks. It takes time to learn and it isn’t for everybody. WordPress makes updates often so you should also have a developer that can keep the site up to date when it is appropriate.

I have found a good source for Web site development named Golden Oak Web Design. Instruction for multiple types of WordPress users is offered and can save customers money if they consult first with Golden Oak Web Design.

For writing content and optimizing the Web site and all online documents, I suggest you contact the J Howard Company.

6 Steps To Strong Company-Wide Communication

Maintaining good communication with co-workers is something that each individual employee must be consistently working on, with the support of informed and involved leaders, of course.

But creating an environment of effective communication is the responsibility of the leadership.

These tips will help YOU, the Courageous Leader, encourage strong communication throughout your organization.

1. Always identify your target audiences, and encourage others to do so too.

Targets are the various audiences who will be the recipients of the messages you create. They can be managers, field workers, customers, vendors, etc. A single executive message often has to be crafted in multiple ways to satisfy the different needs of the various audiences. Consider including audience-targeting as part of your training or enhancement programs. This will encourage employees and fellow leaders to think carefully about who their message is intended for and how to best communicate with that individual or group.

2. Define your key messages.

Key messages are defined as what you want recipients to go away thinking or doing differently. Generally, key messages stem from strategic goals and/or major company changes. Be sure to know what key messages you are trying to get across before communication begins, and if need be, summarize key messages as defined “takeaways” from the conversation. Knowing your key messages will save the time and frustration that comes with unstructured or goal-less communication.

3. Decide on the best channel/vehicle.

Selection of the best channel depends on the size of the audience, the nature of the info to be shared, and the vehicles to which the audience has historically responded. Many messages are easiest to convey in writing, most often email. However, sometimes a more personal or weighty issue may require a letter or note. And of course, nothing replaces face-to-face communication. Though at times gathering employees together for meetings may seem cumbersome, it may be necessary for certain instances. Rather than convenience, consider effectiveness when choosing a channel or vehicle for communication.

4. Determine the message sender.

For any given message, the sender should be seen as reliable, credible, and believable by the target audiences. They should be someone who can inspire action, and who has enough content knowledge to answer questions accurately. For example, the project manager may be most directly involved with the clients work – but for a big announcement or request, it may be more effective and appropriate for the owner of the company to convey the message.

5. Pinpoint the right time.

Always find the appropriate time to discuss issues with employees and customers. News – both “good” and “bad” – should be shared at a time when it will be well received. For instance, if an employee is feeling particularly down about a mistake made with a client, use your position to empower and re-ignite them, and save the constructive criticism for a time when it will be more helpful to them. When you model opportunistic thinking, you increase the likelihood of a self-sufficient “can do” spirit among employees.

6. Determine the feedback mechanism.

Good communication has a “feedback loop” to ensure that messages are received and acted upon. Be sure that systems are in place that guarantee valuable communication and feedback are not lost in the bogs of email/phone calls/meetings that take place. If needed, add more check-ins or updates along the way.

Achieving solid company-wide communication can seem a complicated and arduous task – but with the correct checks and balances, you can create the kind of environment for communication that is accountable, consistent, and staged for maximum growth and success!

Importance of Chat Support to Small Businesses

Thinking that you can achieve online business success with a plain website that simply displays your product is a big mistake you should remedy as early as now. With technology continuously evolving, consumers are expecting more and more from online shops.

They want the convenience of shopping from home yet an experience close to that when shopping at a local store. One of the things they look for is the assistance they get from staff.

They usually have questions and they want answers. One way to meet this need is to get a live chat for website.

THE CONVENIENCE OF LIVE CHAT

Live chat is convenient for consumers. Even when shopping online, many consumers want to get help (when they need it) from a real person. What is surprising is that most of them would choose live chat support over assistance via phone or email.

Live chat is just more convenient than dialing a toll free number or composing a long email that contains all their concerns. Moreover, live chat for website usually involves a shorter wait time than call centers.

Emails are usually answered within 24 to 48 hours. Consumers want prompt answers.

TAKING ADVANTAGE OF CONSUMERS’ LOVE FOR LIVE CHAT

Take advantage of live chat support. With a live chat box on your website and a high number of consumers using it, you can double your sales and build or improve your customer base. It is best to have a team that can answer live chat queries 24/7.

While you can be offline, won’t it be great for you and your potential customers if there is a communication channel available round the clock?

SAVE ON LIVE CHAT SOFTWARE

Live chat for website has become cheaper than ever with several companies that offer similar programs. You can find an affordable live chat software and get all the necessary features. Just do your part – conduct research – before making a purchase.

Compared with phone support, live chat offers big savings to business owners. For instance, when the line is breaking up, callers tend to hang up and businesses would have to make a callback, which costs a few bucks, to salvage the sale.

With live chat for website, costs are reduced because the average interaction cost is also reduced.Save on Payroll with livechat

Moreover, you can reduce payroll expenses. Skilled live chat support representatives can handle several chat sessions simultaneously. Some live chat programs offer canned responses, making answering frequently asked questions fast.

Whether you have just started your online business or have been online for quite a while and want to boost your conversion rate, getting live chat for website is definitely a wise thing to do.

Provide consumers a convenient way to reach you. While phone and email work, adding a live chat box to your website can help a lot, especially in establishing your involvement.

Take advantage of consumers’ love for live chat support by meeting their expectations in terms of the quality and speed of customer service. Save on customer service expenses and see your conversion rates and sales soar.

Finding Financing in a Difficult Marketplace

We believe that we can truthfully state that BALIMO INVESTMENT AG offers the highest quality of alternative financial products and services on the market today. Since our inception, we have provided superior service to our customers and have assisted them in achieving their alternative funding goals and objectives. BALIMO INVESTMENT AG commitment to excellence has earned us a reputation as being amongst the best in the alternative funding marketplace.

We are able to provide access to investment programs which generate high returns and large equity increases, and are an alternative to conventional funding sources such as Private Equity or Banks.

The Financial Services market is going through very trying times with many countries facing challenges in the form of rising interest rates to finance sovereign debt. As a result, currency zones like the EURO are at risk, and any form of business finance is subject to strict scrutiny.
Even established companies with revenue generating projects and sound business plans are having a tough time meeting investment criteria to secure either debt or equity financing from investment companies, venture capitalists, private equity companies and banks. Treasure Union Investments provides the solution to this business need.

Balimo Investments AG – Our Values

Leadership: At BALIMO INVESTMENT AG, you receive the kind of quality and service you expect from a leader. Our company and our alternative funding solutions are always evolving as the needs of our customers change and as new opportunities are created in the market. Your company can rest assured that, working with BALIMO INVESTMENT AG , you will enjoy the latest services, technology and developments in the alternative funding industry.

Customer Relations: At BALIMO INVESTMENT AG, our highest priority is happy satisfied customers. Our customers are important to us and have the right to expect us to go the extra mile for your business. Superior customer service is the hallmark of BALIMO INVESTMENT AG . We are proud to serve your company and will work hard to earn not only your business, but your business over and over again!.

Services Overview

PRIVATE ASSET MANAGEMENT
With a great depth and breadth of expertise, we help clients achieve their goals through a wide array of strategies, in every major sector and asset class through various distribution channels.

TRADE FINANCE
Small business exporters are taking advantage of the world market and selling billions of dollars of goods and services overseas every year. In fact, 70% of all exporters have fewer than 20 employees. If you are one of these businesses, or would like to join in this growing trend, and you think you are too small to receive government sponsored export financing, think again!

LOYAL GOLD PROGRAM
Learn more about our precious metals purchase program here..

PRIVATE EQUITY
Structuring and organizing new funds, structuring and executing institutional and management-led buyouts, public-to-privates, follow-on acquisitions, IPOs and trade sales. Areas of expertise include traditional private equity, alternative asset funds (e.g., real estate, infrastructure and oil & gas) and hedge funds.

12 Ways to Increase Company Value

The value of a business or a company is the most important thing for the employers as well as employees of that company. For employers, it is important as it helps them in selling the business off at the time of need with a better selling price. For employees, the value of the business is directly proportional to the salaries and other benefits that they get from it. The value of business is also important for the employees as if the company has a high value; the fringe benefits that are provided to them also increase. The employer as well as employee always wants to increase the company value. Some of them are explained bellow:

1. Better selling value

When a company is about to be sold off, the value of the company greatly determines the price with which it is sold off. When there is a high level of value of a particular company, the fund and price offered to that company is also high.

2. Enhance sales

One thing that directly affects the value of a company is the level of sales it has. It is a thing of common sense that when a company has a high level of sales, the revenue generated by it will also by high. It will greatly enhance the value of the company. If one needs to enhance the value of his company, he needs to enhance the sales.

3. Strong customer relationship

In order to enhance the company value, strong relationship with the customers is extremely important and it is only possible through hiring a great business mentor.

4. Efficient production

A smoothly running company needs to be efficient in its processes. When the products and services are served to the customers in an efficient manner, the value of the company automatically increases.

5. Reducing the turnover

The value of a company is greatly dependent on its senior management team, as well as the quality of its advisors and business mentor or coach. If a company has loyal employees, the rate of turnover would decrease. This would result into an enhanced level of value a company has.

6. Know what you deliver

If the employees of your company cannot differentiate between the services and products that are served to the customer, the value of the company can never be increased. The employees must be able enough to differentiate between both of them.

7. Make it look good

A buyer would only pay money for what he sees. If the warehouses of your business are not kept well and the production area is all messy, this would decrease the value of your company.

8. Know your customer

In order to enhance your sales and in turn enhance your value, you must know your customer. For a business, it is necessary to get familiar with the niche market.

9. Don’t get afraid of the tax

Instead of making efforts to get a lower tax and paying it off, make a strategy that provides you better profit margin.

10. Team

A good team of consultants is always important for a business to progress. Your team must be competent enough to provide you those ideas that would bring more value to your company.

11. Stay consistent and steady

Changing your strategies everyday is not a good idea. In order to make sure that your company works with a great value, make a competent strategy and stick to it.

12. Limit your debts

Debts eat up the value of a business. If you want your business to have a great value, make sure to minimize the debts as much as possible.

These were the major ways through which you can increase the company value at a great extent.

One of our roles as Business Mentors Perth is to assist and advise you in running your business. As a Business Mentor in Perth I have worked with many small business owners over the last 20 years.

Through regular meeting, guidance and advice we will help you better understand how to build a successful business, make it profitable and run under management.

How To Manage Your Business Cash-Flow

Cash-flow is blood to any business. Without blood, nothing will function. Hence, it becomes essential to manage such an important element of a business. Finances are always backbone to your business structure, be it in any form, assets or working capital. If you wonder how to manage such an important element of your business or you do not have an efficient strategy in place, then you might want to consider business mentor Perth.

A business mentor or coach might want to get into the depth of your cash-flow cycle. A draft version of the process may be as follows:

• Understanding whether your business operation is seasonal, and if so, the patterns of working cycle. This might include going through previous data of your cash-flows and operating cycle as well as future predictions/expectations. What such an expert might be looking for is the activity in previous years, annual sales and what you might want to do in future: business expansion, more market segment, asset acquiring etc.

• Another aspect that a business coach might be looking at is the conversion period from capital to inventory and then liquidation of this inventory. Of course there is a probability of certain percent of error as no method can be 100 percent accurate. However, what you might get at the end will be a ‘close-enough’ estimate figure. This can assist you as a business entity in getting some in-depth know-how about your business operation cycle in terms of finances.

• Another job of a business mentor is to have at least one plan as backup, should something goes wrong. There is absolutely no point being complacent that nothing can go wrong. Every business is vulnerable to an extent, in some part of its structure. However, this never means you should worry too much about the ‘risk’ or ‘unseen’. Yet, it is good to be prepared. So, back to the point, a backup plan will allow you to understand that should something happen, from where and how much capital can you access. This kind of alternative capital can work as an emergency ‘first-aid kit’ in times of need.

• Once the information is in hands, it will be a little easier to scan the scope of improvement in your business model. The business mentor may then be able to calculate/predict if there is any risk (short/long-term) and how can they be managed to cause minimal/no damage.

Most importantly, budgeting, forecasting, sparse and surplus funds management becomes a smooth task with such knowledge. The business coach Perth gets required help to help you in return. Eventually, the whole idea is to manage the cash flow and in order to do so, such a strategy is fruitful in almost any kind of business. Deploying such a tactic is yet another task, as is finding a business coach who would be able to handle your requirements and then come up with a tailor-made management plan that can be incorporated into your business model. Hence,

it is always advisable that you should not compromise on the quality, when it comes down to taking your business ‘forward’. Seeking assistance from ‘experienced’ people will always take you closer to your goals.

One of our roles as Business Mentors Perth is to assist and advise you in running your business. As a Business Mentor in Perth I have worked with many small business owners over the last 20 years.

Through regular meeting, guidance and advice we will help you better understand how to build a successful business, make it profitable and run under management.

Internet Marketing Tips and Tricks

So you’ve decided you want to make money on the internet. You are excited and sign up for some home based business opportunity.

You try some stuff hoping to make a sale but nothing works because you don’t know how to get leads. Before you try anything you should study internet marketing a little bit.

If you don’t have time for that then you’ll need to plug into an effective done for you system. We will talk about that in a second.

So here are some Internet Marketing Tips And Tricks so you can be successful. When you’re running a home based business your main job is going to be getting leads for whatever your selling.

There are free ways to do this which require a lot of time, work, and testing. There are also paid methods which are the fast and easy way to make sales. Unless your offer doesn’t convert then of course you will loose money.

My favorite method for paid advertising is solo ads. You can goggle up best solo ad providers for some good choices. The more you spend for solo ads usually gives you the best results.

Need More Referrals? The best way to get more referrals is to find a good system in place that gets you leads, that you can duplicate.

This would be a system that’s done for you and brings good results. For example you want something that has a very good capture page that converts like crazy so you can get an email address.

Now that you have an email address you have your auto responder send out an awesome pre-written series of great emails marketing whatever your trying to sell. That’s the right way to effectively automate the sales process.

This is going to cost some money but it will be worth it if it’s a good system because you will start getting leads and sales. All that you need to do is drive traffic to your capture pages and your automated system will do all of the selling for you.

Some done for you systems also get highly targeted traffic for you so you really don’t have to do anything except buy traffic. When you find a system like this definitely join if you can afford it.

You’ll pull in lots of leads and make lots of money. This is how the top earners in a company do things. They always have a great system like this in place.

Most marketers will then sell this system so they will have an additional source of income. Again, you should plug into this system and you will start to have sales rolling in.

You will always have to spend some money on any business you try to operate or you will not be successful. Fortunately with an internet business you won’t have to spend much compared to an off line business.

These Internet Marketing Tips And Tricks work very will so use them to amp up your business.

If you don’t have time for all of this but would still like to make good money with an internet business, there is something that will work for you. It’s very easy to do and takes almost no time out of your day. You’ll be paid daily. Check out the link below.

7 Elements for Building a Successful Online Brand

In this digital era, any brand or business looking to grow must consider an online presence. Even those who rebelled against it few years ago realized its importance nowadays. Well, better late than never. However, developing a website and owning a Facebook page isn’t enough. Successful brands create online marketing strategies to attract new audiences and convert them into loyal customers. But how do they do it? Here are 7 common elements for building a successful online brand:

Understanding the audience & delivering their needs: Most brands and businesses aim to target a specific audience instead of diving in a broad market. Therefore, the first step to take is; identifying and understanding your target market. Once the full analysis of the demographics, interests, and needs of your target audience is done, then you’ll be able to better serve them. Ignoring this step puts the business on a wrong path that leads to failure.

Creating a unique brand identity: The most successful brands can be recognized from their logos, slogan, colors, tone of voice, mood and other elements. Recognition helps a brand gain the consumers’ trust as they will already be familiar with it. Refer to a digital agency to conceive an online brand identity that makes you recognizable amongst your competitors and gets you closer to consumers. Take the example of Dove. Every once in a while, the brand releases real social media campaigns promoting beauty and self-confidence. Dove became known as an advocate for boosting women’s self-confidence in their beauty.

Being consistent: Once all the elements of your brand identity have been established, reflect them on every platform. Brand consistency plays an important role in maintaining the same image through the different customer’s touchpoints. However, using different identities on each platform drives customers into confusion and distrust. For instance, if you are using an energetic and encouraging tonality on your website, apply the same tone of voice on your social networks.

Focusing on the benefits: When promoting a product, service or others, ask yourself the following question: How does it help consumers? Keeping the answer to this question in mind, helps you focus on people’s interest by communicating about the benefits of your service or product instead of describing its components. For example, if you are promoting an online tool helping users better manage their social networks accounts, focus on the visibility people will get rather than on how to use it.

Building strong relationships with consumers: One important objective for brands is to stay on the top of their target’s mind. The best way to stay unforgotten is by building a strong bond with customers using the different social networks, loyalty programs and email marketing. Hire professionals, like a social media company, to keep you close to your customers as it is a key to their heart.

Keeping promises: Trust is a delicate factor for brands. It alone can break it or make it. So to be a successful brand, avoid making promises you can’t keep as it can ruin your business. For instance, if you promise consumers a 20% discount once they register on your website, give it to them as soon as they do. Otherwise, it will ruin the image you are trying to build.

Educating the consumers: Whatever your business is about, keep on providing the audience with information helping them better understand your brand and the industry. Don’t only focus on educating consumers about your offering, but also on the aspects related to it. For example, if you are providing ready-made ecommerce websites, writing blog posts and creating videos about the future of ecommerce provides an additional argument on the importance of selling online. In addition, educating your audience with hints and tips makes you a reference in the field for people.

Building a successful brand online needs a smart and effective strategy. Therefore, working hand in hand with a web design company and a social media agency would be a wise choice. These two entities have already acquired some experience in this field and can advise you with what is best for your company, while you put your focus on the business. Finally, don’t ignore an online presence as, in today’s world, it’s the most effective way to grow a business.

How Vend’s POS Software System Helps Retailers

Vend is the future of retail. If you are a small business in the retail space, figuring out just how you are going track all the ins and outs of your business can be a challenging task. How are you going to allow each employee access to the point of sale system, manage customers in person at the point of sale, online shoppers, and manage inventory, products, and loyalty programs? For many people, this would be a task for multiple technologies and employees together in order to plan, and spend hours organizing the many bits of information. But now you only need one pos system, and that is Vend. By using Vend’s pos software system, it can help cut down the time, energy, and money you spend trying to organize and run your retail business.

Some reasons why you’ll love the Vend POS:

Vend POS is Available in Multiple Formats

Unlike many pos systems, the Vend POS can be used on either Mac or PC computers, along with their very popular iPad pos, all of which sync into your business’s data infrastructure via the cloud. This means that you can keep your business active in all of your physical locations, as well as on the go. You have the freedom to take your business wherever you need to go, knowing that all sales will link together with no extra work, as long as you can connect to Wi-Fi.

Simple Ecommerce Management

Online shopping can be one of the biggest points of sales in your business, and ensuring that you can provide smooth, easy online shopping for customers is a huge priority for any business owner. Your online store can be opened in minutes with a few clicks of the mouse. You can easily add all of your products and prices, and manage the security of all sales. You do not need to be a tech genius to understand the online shopping feature with this product.

Accept Payments at the Point of Sale with Ease

It has never been easier for business to accept any payment that customers have. With the Vend system, you will be able to use cash, credit, debit, and gift cards alongside checks. Even more advantageous for you and your customers, you can offer both split and partial payments. Split payments will allow customers to pay with multiple payment types, and partial payments are crucial for layaway programs. As more people begin to use Apply Pay and other NFC payments, your business will need to catch up with technology. With Vend, you will also be able to also accept these payments, making your business more accessible.

Easily Manage Product Catalogs of Any Size

When you are running multiple locations as well as an online store, it can be difficult to keep a track at all locations what you are offering, and how much you are charging. Eventually, an error will occur, inconveniencing both customers and employees. With Vend you are able to manage a central product catalog that will sync across all of your locations, making it clear to all employees what is available, and what the price is, greatly reducing the room for human error in your business.

Entrepreneurship Is The Route To Take

The nation`s universities, polytechnics and other tertiary institutions annually churn out a large pool of human resource (graduates) and that is essentially a good thing but the harsh reality is that, the job market in our beloved country is relatively small and is not expanding at a faster rate to absorb the large pool of graduates. Mr. Franklin Owusu-Karikari, CEO of Africa Collegiate Entrepreneurs (ACE) is on record to have made the following observations barely a few months ago: It is estimated that 250, 000 people including 68,000 fresh graduates from tertiary institutions seek employment in Ghana every year, out of which only 5,000 people, representing two percent of the total number, are employed by the formal sector. This suggests that annually, an estimated 98 percent of graduates are unable to secure jobs in the formal sector. This is obviously a gloomy picture but there certainly is hope. The adage, “where there is a will, there is a way” rings true.
The focus of this write-up is to challenge graduates to take the bull by the horn, taking their destinies into their own hands rather than resort to ‘pity parties’ and the ‘blame game’. Admittedly governments and educational institutions have significant roles to play and should do so but even where they fail in discharging their responsibilities, graduates simply can`t throw up their arms in despair or resort to illegal and diabolical means of making money. That is a no, no. There is a better way.

Take personal responsibility
It is heartwarming to note that in the face of the stark realities alluded to earlier; some young graduates have nonetheless ventured into the world of entrepreneurship with little to no capital and yet have chalked momentous successes. The truth is that, some fail in their pursuit for varying reasons but it ought to be also established that many business Start-ups in Ghana are doing quite well. Many young graduates have successfully established companies that are breaking even, making profits and offering employment opportunities to scores of others. It is on this backdrop I wish to entreat and encourage graduates to begin to consider venturing into entrepreneurial ventures. It was the famed scientist, Albert Einstein who once noted: “I am thankful for all those who said no to me. It`s because of them i`m doing it myself.” When companies shut their doors at you, it is perhaps about time you create your own company.

Start all the same
Yes, the funds to start a business may not be available but you can find a way around this challenge. Research and explore; brainstorm and fine-tune concepts and ideas. Start small and start with what you have. That is how many global brands began. Many thriving companies today, began in people`s personal garages, homes, at street joints, on table tops and the likes. Consider the humble beginnings of these global brands: The Walt Disney Co. with the highest grossing media conglomerate stated in a one-car garage that belonged to Walt Disney`s uncle, Robert Disney. Apple`s first computers were built in a small garage in Cupertino, California. Google was started in a 2,000 feet Menlo Park garage. Amazon was begun in a garage in Bellevue, Washington. Hewlett-Packard Co. (HP) was launched in a 12 by 18 foot garage in the back of the house its founders were renting.

Explore a variety of options
The important thing is to start where you are and with what you have. You may also consider freelancing (in your area of expertise) as a precursor to starting a fully fletched company. Take advantage of free advertising sites to promote your products, services or business. Read wide and research as much as you can in the line of business you may be interested in. The internet will be a helpful tool in this drive. Admittedly, it can be extremely tough but with a good idea, the requisite skill and knowledge base, a clear set of goals, focus, persistence and hard work, the idea that seemed implausible because of obvious monumental challenges will begin to take shape. It was Steve Jobs, co-founder of Apple who once observed: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Strategic volunteerism
Consider strategically volunteering your services; be on the constant look out for opportunities to volunteer your services to industry players and to the movers and shakers of the specific industry you plan to work in. Be the best you can become in your chosen field with continues personal development. What you may not know is that in volunteering your services (at the beginner stage), you are building credibility, valuable business connections, honing your skills and in a certain sense marketing yourself, business, brand or service. It is important to note that as a graduate, you possess the mental fortitude, intellectual capacity, varied competences and an inherent ability to accomplish incredibly magnificent feats.